U.R.L

I remember listening to Eric Schmidt (Google's CEO) describing his audience the concept of URL. Uusers first, Rrevenue Later. This should pretty much describe the core idea behind Google's operation. Google's 95% of revenue comes from Advertising (AdWords, AdSense), The rest is accounted for Google video and Google Earth Pro sales and so on. Most of their services are completely free, not even ads are included in those pages. However, once they get all the users they want and they feel its time to exploit them, they will. They have no immediate need for milking their users in order to get more cash; they are rich enough as it is. Did I say resistance is futile?

1 Comments for “U.R.L”

  1. # Tidur

    avatar Its a shame that more companies don't realize the importance and "correctness" of the U.R.L. concept.
    Too many companies will do almost anything to get some cash flowing in, often displeasing their customers in the process. However they should remember it is ALL about the clients/customers. Without them there is NO money in the long run. Yet again, Google is showing the road that others should be walking...

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Mark Papadakis

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